Split Runs
: special versions of a given issue in which editorial content and ads vary according to some specific demographic or regional grouping.
What types of magazines are produced by companies specifically for their own employees customers and stockholders or by clubs and associations specifically for their members?
Terms in this set (43) clearly identify and label sponsored content as advertisements. What types of magazines are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members?
advertorials
.
What is it called when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria?
Controlled Circulation
. a magazine provided at no-cost to readers who meet some specific set of advertiser-attractive criteria. Custom Publishing. publications specifically designed for an individual company seeking to reach a narrowly defined audience.
What types of magazines are produced by companies specifically for their own employees?
- Trade, professional and business: distributed either by professional themselves or by media companies for people in specific professions.
- Industrial, company and sponsored magazines: produced by companies specifically for their own employees, customers and stockholders OR by clubs and associations for their members.
What is the ad pull policy?
| Term Acta Diurna Definition (actions of the day).. written on a tablet, and posted on the wall after each meeting of the senate. | Term Ad-pull policy Definition the demand for an advance review of magazines content, with the threat of pulled advertising if dissatisfied with that content |
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In what different ways do magazines internationalize their publications?
in what different ways do magazines internationalize their publications ? some magazines,
time and monthly Review
, for example produce one or more foreign editions in English. others enter cooperative agreements with overseas companies to produce native language versions of essentially U.S magazines.
What was the initial reaction of people in radio to AT&T selling?
What was the initial reaction of people in radio to AT&T selling advertising on its WEAF station in 1922?
They were upset that radio—a public information service—was being used to sell “crass” advertising.
What makes magazines an attractive medium to advertisers?
Typically,
magazines present high quality images
. This allows for the best representation of your product. Newspapers and direct mail re slightly less effective as they don’t provide the same portrayal for your advertisements. It’s simple – magazines sell and their advertisements enhance ROI.
Which of the following is a reason internationalization in the magazine industry is likely to increase?
What is a reason internationalization in the magazine industry is likely to increase?
Conglomeration and globalization are expected to lead to greater interest in international editions
. … 2) Mass market magazines could not match the timeliness and novelty of television.
What are single sponsor magazines?
What are single-sponsor magazines? magazines
that have only one advertiser throughout an entire issue
. By the 1850s, cheaper printing and growing literacy had fueled expansion of the magazine.
What are the uses of magazines?
- Store extension cords. Secure a rolled-up magazine with tape, then wrap an extension cord around it to keep it from tangling.
- Line a pond. …
- Keep glass paint-free. …
- Protect work surfaces. …
- Wrap a present. …
- Improvise an end table. …
- Line your drawers. …
- Use as a trivet.
What are the purposes of magazines?
At the most basic level, a magazine
provides information that may be more in depth but less timely than
that of, for example, a newspaper. A magazine can typically focus on trends or issues, and it can provide background information for news events.
What is the importance of magazines?
Magazines offer
the feeling of holding something in your hand and reading it
which I believe is important to society. The functions of a magazine such as longer stories are important because it allows the reader to obtain a full story instead of a few sentences that may have been printed in a newspaper.
When a movie is only on few screens in the hope that favorable reviews and word of mouth publicity will increase interest?
| Term The year 1956 marked the beginnings of the death of the mass circulation magazines. The first to cease publication was: Definition Collier’s | Term Opening a movie on only a few screens in the hope that favorable reviews and word-of-mouth publicity will boost interest: Definition Platform rollout |
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When newspaper circulation figures include readers who did not originally buy the papers they read they are said to include?
| Term In mass communication, feedback is typically: Definition DELAYED AND INFERENTIAL | Term When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to include ( ) readership. Definition pass-along |
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What are three broad types of magazines?
The correct answer is letter “A”:
trade, professional, and business magazines
.
