Which of the following sets of terms describe approaches used by B2C (business-to-consumer) marketers to segment their markets? In order to segment their markets, B2C (business-to-consumer) marketers use
demographic, geographic, psychographic
What are the two main approaches used in primary marketing research?
There are two forms of primary market research techniques:
qualitative research and quantitative research
. Qualitative research is a research technique that seeks to describe and understand behavior. It uses open-ended questions to collect information.
Which of the following is a similarity between consumer marketers B2C and business marketers B2B )?
Which of the following is a similarity between consumer marketers (B2C) and business marketers (B2B)? a.
Both direct their efforts to people who are buying products for personal consumption
. … Both direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.
Why are demographics frequently used by marketers?
Marketers are used
to thinking and speaking in demographics
, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities among customers.
What are the four characteristics of a well chosen target market?
A well-chosen target market embodies the following characteristics:
size, profitability, accessibility, and limited competition
.
What are the two main approaches to marketing?
There are four different approaches to the study of marketing. These approaches explain clearly the mechanism and concept of marketing. These approaches are
Commodity Approach, Institutional Approach, Functional Approach and Decision Making Approach
.
What are the 3 main types of market research?
There are three types of objectives that can be deployed in marketing research:
exploratory research, descriptive research, and causal research
.
Is Google a B2B or B2C?
Nowadays, with the striking development of eCommerce, many companies have been modifying to adopt both
B2B and B2C
. A typical example is Google, serving both individual customers and other businesses.
What is difference between B2B and B2C marketing?
The main difference between B2B and B2C businesses is
their intended customers
. B2B sells to businesses that resell the products while B2C sells directly to the end consumer. However, they also tend to operate differently and offer unique benefits.
Is Amazon a B2B or B2C?
This stands in contrast to business to business (B2B), or companies whose primary clients are other businesses.
B2C companies
operate on the internet and sell products to customers online. Amazon, Facebook, and Walmart are some examples of B2C companies.
What are 4 examples of demographics?
Demographic information examples include:
age, race, ethnicity, gender, marital status, income, education, and employment
.
What are the 5 main different segments for demographics?
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business. What are the 5 main different segments for demographics? The five main demographic segments are
age, gender, occupation, cultural background, and family status
.
What are the 5 market segments?
Five ways to segment markets include
demographic, psychographic, behavioral, geographic, and firmographic segmentation
.
What are the four targeting strategies?
- Mass marketing (undifferentiated marketing)
- Segmented marketing (differentiated marketing)
- Concentrated marketing (niche marketing)
- Micromarketing.
What are the three characteristics of your market must have?
- Geographic characteristics. Where are your ideal customers located? …
- Demographic characteristics. Is your business-to-business company focusing on executive level job titles or a particular industry? …
- Psychographic characteristics.
What are the 3 target market strategies?
The three activities of a successful targeting strategy that allows you to accomplish this are
segmentation, targeting and positioning
, typically referred to as STP.
