Answer: The following statement is FALSE regarding stimulus factors and attention:
Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time
.
Which of the following is a stimulus factor affecting attention?
Consumer motivation and ability
are the major individual factors affecting attention. The right side of the brain is primarily responsible for verbal information, symbolic representation, sequential analysis, and the ability to be conscious and report what is happening.
Which stimulus factors are most effective in attracting attention?
A number of stimulus factors will tend to attract consumers’ attention independently of their individual characteristics. Such as,
size & intensity of stimulus
, colour & movement, physical position, contrast, congruency with expectations, novelty or weirdness.
What are the three factors that determine attention?
The concentration provided by the process of attention helps us in the clarity of the perception of the perceived object or phenomenon. Thus attention is not merely a cognitive factor but is essentially determined by
emotions, interest, attitude and memory
.
How intensity as a factor can influence attention?
Some examples are: Intensity:
the more intense a stimulus
is (strength of stimulus) the more likely you are to give attention resources to it. Size: the bigger a stimulus is the more attention resources it captures. Movement: moving stimuli capture more attention that ones that remain static.
What are the major factors that influence stimulus being selected?
- Size – A larger size makes it more likely an object will be selected.
- Intensity – Greater intensity, in brightness, for example, also increases perceptual selection.
- Contrast – When a perception stands clearly out against a background, there is a greater likelihood of selection.
What is strength of stimulus?
We know that we need to inject a certain amount of current, which we will call stimulus strength, in order to elicit an action potential from a neuron. … The answer is that stimulus strength
is reflected in the firing rate of the neuron
, i.e. how many action potentials the neuron generates in a certain window of time.
What are stimulus factors in advertising?
Stimulus factors: Stimulus factors are those
which can impact the customers by creating interest in them and stimulating them to purchase the product
. They describe the physical characteristics of the stimulus, which is used to generate attention among the respondents.
What are the factors affecting on attention?
Internal (Subjective) factors: The subjective factors which influence attention are
interests, motive, mind set and our attitudes & moods
. It is believed that interest is the mother of attention, as we pay attention or focus on those objects about which we have interest.
What is called as mother of attention?
Sustained attention
is also commonly referred to as one’s attention span. It takes place when we can continually focus on one thing happening, rather than losing focus and having to keep bringing it back. People can get better at sustained attention as they practice it. … That is using your executive attention.
What are attention factors?
There are
certain qualities or characteristics of stimuli that naturally attract our attention
. These have been termed the “factors of attention.” If a public speaker puts these traits into the speech and presentation aids, the audience’s ability to pay attention will be bolstered.
Which stimuli is more attention getting than others?
A variety of stimulus characteristics affect perception and the set that is formed. Stimulus intensity. If other stimulus factors are comparable,
a more intense stimulus
attracts more attention than does a more subtle one. For example, a loud siren gets more attention than a faint one.
What are the two types of attention?
There are four different types of attention: selective, or a focus on one thing at a time;
divided
, or a focus on two events at once; sustained, or a focus for a long period of time; and executive, or a focus on completing steps to achieve a goal.
How does attention influence performance?
A person’s focus of attention
(concentration) has an important influence on both performance and learning. … Directing attention to one’s own movements disrupts automaticity. In contrast, an external focus promotes the use of the motor system’s automatic control capabilities. Arousal and anxiety influence performance.
What are the 5 stages of perception?
Perception occurs in five stages:
stimulation, organization, interpretation-evaluation, memory and recall
.
What are some factors that could negatively impact your ability to pay attention?
- Poor diet and nutrition. Weight loss diets are notoriously bad for focus and concentration. …
- Stress. …
- Medical, emotional and psychological problems. …
- Lack of physical activity. …
- Your environment. …
- Quality of information. …
- Good Diet. …
- Targeted supplemental nutrition.
