portals
.
web
pages that provide starting points or gateways to other resources on the Internet.
Which term refers to a possible exposure of the digital advertising message to one audience?
Opportunity to see (OTS)
a possible exposure of an advertising message to one audience member. Also called an Advertising Impression.
Which term refers to a collection of web pages on the Web that are linked together and maintained by an organization or individual?
website
. a collection of Web pages on the web that are linked together and maintained by a company, organization, or individual.
Which term refers to digital media that connect individuals?
Which term refers to digital media that connect individuals?
social media
. The ability to monitor people’s actions on the Internet is known as: … Digital interactive media enables businesses to develop and nurture relationships with their customers through the use of interactivity.
Which of the following refers to electronic junk mail?
Email spam
, also known as unsolicited bulk email (UBE), or junk mail, is the practice of sending unwanted email messages, frequently with commercial content, in large quantities. Spam in email started to become a problem when the Internet was opened for commercial use in the mid-1990s.
What are the examples of advertisement?
Types Of Advertising
Examples of above the line advertising are
TV, radio, & newspaper advertisements
. Below the line advertising include conversion focused activities which are directed towards a specific target group. Examples of below the line advertising are billboards, sponsorships, in-store advertising, etc.
What is collection of websites called?
web page
. … A collection of web pages which are grouped together and usually connected together in various ways. Often called a “web site” or a “site.” web server.
What are the different types of targeting?
- Behavioral Targeting (aka audience targeting) …
- Contextual Targeting. …
- Search Retargeting. …
- Site Retargeting. …
- Predictive Targeting.
Which is an example of a targeted advertisement?
Targeted advertising is a way of placing ads based on demographics, on the consumers’ previous buying history or on behavior. … Examples of targeted advertising include
having consumers choose which ads to view and placing ads on social networking sites and even billboards that vary depending on who is
viewing them.
What is an example of behavioral targeting?
Some behavioral targeting examples include:
Sending display ads across the web to anonymized people who visited your website
but did not convert on a form. … Publishing Sponsored Content ads on LinkedIn with related content for target leads who have watched a certain video.
What are the 3 types of digital media?
- Earned Media.
- Owned Media.
- Paid Media.
What are types of media?
Modern media comes in many different formats, including
print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet
. Each type of media involves both content, and also a device or object through which that content is delivered.
What are the examples of digital media?
Anytime you use your computer, tablet, or cellphone, opening web-based systems and apps, you’re consuming digital media. Digital media might come in the form of
videos, articles, advertisements, music, podcasts, audiobooks, virtual reality, or digital art
.
Why is it called spam?
The name Spam was
derived from a contraction of ‘spiced ham’
. The original variety of Spam is still available today, acknowledged as the ‘spiced hammiest’ of them all. During WWII and beyond, the meat colloquially became known in the UK as an acronym that stood for Special Processed American Meat.
What are some examples of spam?
- Email messages you did not ask for from senders you don’t know.
- Unsolicited commercial email messages sent in bulk, often using a purchased (or stolen) mailing list that includes your address.
What is the most common form of mobile advertising?
Video Ads
.
Video ads
are becoming the most popular form of mobile advertising. These ads are used more often in recent years due to how they catch the user’s attention; they often begin with a short clip preview of the ad, then play the full content once the user is watching.
