The Gucci audience is most likely to be
18-24 years old
, followed by 24-35 year olds and a very small over-index for 35-44 year olds. The largest segment by far is 18-24 year old women, who are 58% more likely than the average consumer to visit Gucci.com.
What is Gucci’s goal?
The company’s goal is
to capitalize on trends
— similar to that of mass-market brands.
Who is the target audience for Louis Vuitton?
Current Target Market
More specifically, Louis Vuitton targets the following two segments:
wealthy middle aged women from 35 to 54 years old
and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.
What is brand target audience?
Target audience are the
groups of people in which you want to focus your brand marketing efforts
—whether it’s through a digital marketing campaign, advertisement or on social media through a social network.
Who is the target audience for Versace?
Demographic Segmentation The Versace target consumer is
a 25 to 44 year old woman
.
What is Gucci’s motto?
For Resort 2016, Michele introduced what would become a signature slogan for the house,
L’aveugle par amour
, seen here on a delicate, semi-sheer dress. The phrase translates from French to mean “blind for love.”
What marketing strategy does Gucci?
Segmentation, targeting, positioning in the Marketing strategy of Gucci – The Italian brand uses a
mix of demographic and psychographic segmentation strategies
in order to identify the different segmentation variables and come out with offerings which are way ahead of its time in the fashion industry.
Who are Gucci customers?
Gucci’s target market is
middle and high-class consumers around the ages of 20-50
. Who buy for their products for the Italian heritage, luxury and timeless pieces. Gucci’s demographics has changed a lot in recent years.
What age group does Louis Vuitton target?
What is LV target market? Current Target Market More specifically, Louis Vuitton targets the following two segments:
wealthy middle aged women from 35 to 54 years old
and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.
How much does a Gucci cost?
The average price for
a Gucci bag rang at $2,377
, ranking the highest out of its tony counterparts. The closest runner up in average price was Kering cousin, Saint Laurent.
What is a target audience example?
A target audience is generally associated with a business’s marketing message, which highlights advantages and benefits of a business’s product or service. Examples of a target audience are “
company employees, society as a whole, media officials, or a variety of other groups
” (Tambien, E., n.d.).
How do you target customers?
- Look at your current customer base.
- Check out your competition.
- Analyze your product/service.
- Choose specific demographics to target.
- Consider the psychographics of your target.
- Evaluate your decision.
- Additional resources.
What is another word for target audience?
| public audience | viewers viewership | groupies throng | onlookers teddy boys | rockers teds |
|---|
Who are LV competitors?
The top 10 competitors in Louis Vuitton’s competitive set are
Hermes International S.A.
, Guccio Gucci S.p.A., Prada, Chanel, Coach, Burberry, Fendi, Versace, Michael Kors, Celine.
Who is Burberry’s target market?
As I mention, the current target audience of Burberry comprises of
high-class people
, mostly celebrities. And their main focus is the Burberry heritage product – trench coats. The target audience of this strategy is men-women between the ages of 20-45 years from middle income to lower upper income group.
Who are Versace competitors?
Versace competitors include
Armani, Gucci, canada goose and louis vuittion
.
