A brand name is
a name given to a brand to identify and differentiate it from others
. Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy. … Hence choosing a good brand name is vital.
Why are brand names so important?
For the vast majority of business owners, however, the goal is to build a brand – and ideally, one that’s associated with
positive connotations for the consumer
. And that’s why your brand name is so important. It gives customers a chance to learn a new word and imbue it with fresh connotations as if they were children.
Why do we like brand names?
For this reason, people sometimes buy brands because they believe the brands will contribute to greater social acceptance. … Consumers often buy clothing brands that are either perceived as fashionable, trendy or high class, or that fit into a particular subculture or peer group.
Why is a logo so important?
A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see). A good logo is
memorable
, differentiates you from everyone else, and fosters brand loyalty.
What is the characteristic of good brand name?
A good brand name should have following characteristics: It should be unique / distinctive (for instance- Kodak, Mustang)
It should be extendable
. It should be easy to pronounce, identified and memorized.
What should I name my brand?
- START WITH THE END IN MIND. As with all marketing, a clear brief is critical to success. …
- THINK BIG FROM THE START. …
- BUILD ON BRAND TRUTH. …
- PLAY AROUND WITH WORDS. …
- ADD SOME PERSONALITY. …
- USE ‘PARALLEL PROCESSING’ …
- LESS IS MORE. …
- THINK PROTECTION BEFORE YOU GO TOO FAR.
How do you create a unique brand name?
Essential things a brand name should do: It
should be unique and stand out from the competition
; It should be easy to pronounce, spell, remember, and identify. It should relate to the product in some way, offering an idea about the purpose, benefits, and quality of the products produced by the company.
How do I choose a good brand name?
- Gather ideas and brainstorm with your partners to form a list of possible names. …
- Use clear, descriptive, easy-to-remember words. …
- Make sure it’s unique. …
- Skip the buzz words. …
- Make sure the name can be carried over to your logo, slogans & taglines.
What is a good logo?
A good logo is
distinctive, appropriate, practical, graphic and simple in form
, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
What are the disadvantages of a logo?
Since a logo has to be used by the business owners on small business cards, products such as pen etc., the logo become unrecognizable.
Its main features are not clearly visible in small sizes
. There are too many details in the complex design and many of them are lost in reduced sizes.
What is logos in simple words?
Logos is
a rhetorical or persuasive appeal to the audience’s logic and rationality
. Examples of logos can be found in argumentative writing and persuasive arguments, in addition to literature and poetry.
What are the 5 brand personalities?
There are five main types of brand personalities with common traits. They are
excitement, sincerity, ruggedness, competence, and sophistication
. Customers are more likely to purchase a brand if its personality is similar to their own.
What makes a strong name?
A strong name is: …
It should stand out from competitors’ names
, as well as from other words in a sentence. This is sometimes called “speech-stream visibility”, the quality that lets the eye or the ear pick out the name as a proper (or capitalized) word instead of a common word.
What are the 5 key features of a brand?
- Brand Position. …
- Brand Promise. …
- Brand Personality. …
- Brand Story. …
- Brand Associations.
How do I name my small business?
- 1) Take Your Time in the Beginning. …
- 2) Understand Your Business. …
- 3) Keep It Short and Simple. …
- 4) Be Descriptive. …
- 5) Share Your Business’s Story. …
- 6) Leave Your Name Out of It. …
- 7) Brainstorm & Use a Business Name Generator.
How do I choose a catchy business name?
- Use acronyms.
- Create mash-ups.
- Get inspiration from mythology and literature.
- Use foreign words.
- Use your own name.
- Take a look at a map.
- Mix things up.
- Partner with another company.
