Social media for business purposes
helps form alliances with prospective partners and helps firms communicate their visions and goals successfully to the outside world
. This, in turn, helps them get a positive reputation in the market, which attracts further clients.
Social media can
help you engage with your customers and find out what people are saying
about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.
The importance of social media in communication is a
constant topic of discussion
. Online communication has brought information to people and audiences that previously could not be reached. … Today, businesses rely on social media to create brand awareness as well as to promote and sell their products.
Social media allows businesses to
communicate directly with their customers
and tailor their content, products and services accordingly. Social media also provides a great way to entice new traffic to a particular business’s platform through targeted content, hashtags and well-timed posts.
- Build relationships. Social media is not just about brands connecting with their customers. …
- Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. …
- Increase your visibility. …
- Educate yourself. …
- Connect anytime.
Social media plays a vital role in business development in such a way that it
helps increase brand value and gives business huge recognition
. … They use social media platforms to share product information, descriptions and more about their products and services to let potential clients know about these.
Social Media and Communication
The rise of social media has changed the world’s perspective on communication. The increase in the speed of communication has
created a sense of urgency and a need to share things among people
, provided an inside perspective of faraway places, and made digital messages more personal.
Social media is
revolutionizing communication because it brings a new level of efficiency to influencing social change
. … These conversations can then be shared across the social web by any number of the more than 2.1 billion social media users worldwide.
Social media can be a useful tool for businesses, bringing advantages such as
engaging with your audience and boosting website traffic
. However there can also be disadvantages, including the resources required and negative feedback.
Benefits from the use of websites and social media sites include an
increase in awareness and inquiries
, enhanced relationships with customers, an increase in the number of new customers, enhanced ability to reach customers on a global scale, and co-promotion of local businesses that enhance the image of small …
Social Media brings more
Direct Engagement Between Businesses
and Consumers. Before, customers had to call a customer service line, send an email, or visit the actual establishment to reach a business. … Now, with social media, it’s easier than ever to have a direct interaction between businesses and their customers.
Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a
convenient and accessible way to express what they feel
and gives companies a chance to respond.
In “Social media? Get serious! Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
- Increasing Brand Activity.
- Generate Online Traffic.
- Staying Alive.
- Better Conversion Rates.
- Increasing Brand Loyalty.
- Partnering up with Influencers.
- Assessing the Competition.
- Selectively Advertising.
Social networking services can
help young people develop their interests and find other people who share the same interests
. They can help introduce young people to new things and ideas, and deepen appreciation of existing interests.
Social
media is a double-edged sword. Positive publicity can increase your sales, while negative publicity can tarnish your company’s image. … For businesses, social media provides an opportunity to broaden customer reach, increase sales, advertise and promote products and services, and create brand awareness.
