Which Type Of Choice Involves The Use Of General Attitudes And Summary Impressions?

Attitude-based choice

involves the use of general attitudes, summary impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are made at the time of choice.

Which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made and it involves attribute by attribute comparisons across brands?

Attitude-based choices

require the knowledge of specific attributes at the time the choice is made. b. The greater the motivation to make an optimal decision, the more likely an attitude-based choice will be made.

Which type of consumer choice process involves the use of general attitudes summary impressions intuitions or heuristics and no attribute by attribute comparisons are made at the time of choice?

– Attitude-based choice

involves the use of general attitudes, summary impressions, intuitions, or heuristics; no attribute-by-attribute comparisons are made at the time of choice.

Which decision rule requires the consumer to rank the criteria in order of importance?

The lexicographic decision rule

requires the consumer to rank the criteria in order of importance. The consumer then selects the brand that performs best on the most important attribute. If two or more brands tie on this attribute, they are evaluated on the second most important attribute.

What are the two types of evaluative criteria?

What are the two types of evaluative criteria?… the evaluative criteria used.

judgments of brand performance on specific criteria. the relative importance of evaluative criteria.

Which type of consumer choice process involves the use of general attitudes?

Attribute-based choices

involve the use of general attitudes, summary impressions, intuitions, or heuristics.

Which problem recognition involves a discrepancy that only one brand can solve?

Universal problem recognition

involves a discrepancy that a variety of brands within a product category can reduce.

What is attribute-based choice?

Attribute-based choice requires “

the knowledge and use of specific attributes at the same time the judgment is rendered

and involves the use of attribute-by-attribute comparison across brands” [1].

What is Generic problem recognition?

Generic versus Selective Problem Recognition Helping Consumers Recognize Problems Generic Problem Recognition •

Involves a discrepancy that a variety of brands within a product category can reduce

Selective Problem Recognition • Involves a discrepancy only one brand can solve.

What are evaluative criteria and in terms of which characteristics can they vary?

Evaluative criteria are the

various dimensions, features, or benefits

a consumer looks for in response to a problem. They can vary in terms of type (objectively specified vs. subjectively), number (normally less than six are used), and importance (usually one or two are much more important to a consumer).

What is the lexicographic decision rule?

According to the lexicographic decision rule, a

decision alternative is better than another alternative if

and only if it is better than the other alternative in the most important attribute on which the two alternatives differ.

What is compensatory rule?

Definition. In evaluating alternatives, the compensatory rule

suggests that a consumer will select the alternative with the highest overall evaluation on a set of choice criteria

.

What is the first stage of the consumer decision process?

1.

Problem recognition

. The first step of the consumer decision-making process is recognizing the need for a service or product. Need recognition, whether prompted internally or externally, results in the same response: a want.

What are the types of criteria?

There are two types of criteria you can use;

specific and generic

. Specific criteria can be answered with a simple yes, no or maybe.

How do you write an evaluation criteria?

1. Step 1: Identify hazards and risks.
2. Step 2: Define goals and objectives.
3. Step 3: Identify alternatives for solving problems.
4. Step 4: Select evaluation criteria.
5. Step 5: Select feasible mitigation strategies.
6. Step 6: Prepare a draft plan.
7. Step 7: Prepare final plan.
8. Step 8: Implement plan.

What is the meaning of Star criteria for evaluating sources?

Learning Objective

The STAR criteria—

Sufficiency, Typicality, Accuracy, and Relevance

—are a handy means of evaluating content and deciding whether or not it is logically valid. Measure.