Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is
a new research field
and a quick literature scan reveals that not many studies exist.
In many ways, social media has become the new outlet for
word-of-mouth marketing
. Now more than ever, brands are encouraging their customers to leave reviews on their social media profiles, recommend their brand to friends and family on social, or provide testimonials.
Social media provides a market
researcher with the ability to survey an audience and constantly compile data
. NM Incite states that 58% of social media users say they write product reviews to protect others from bad experiences, and nearly 1 in 4 share negative experiences to punish companies.
Social media gives
market researchers the ability to track current and emerging trends immediately
. One of the best ways to do this is by monitoring and searching hashtags related to the industry, product or brand. Hashtags provide feedback and engagement in real-time.
What is Social Media Marketing Journal?
Journal of Digital & Social Media Marketing is
the major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels
. … As such, the Journal’s content is both of direct relevance to the practice of digital marketing and intellectually rigorous.
Social media marketing provides
companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission
, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.
- Lacks Emotional Connection. …
- Gives People a License to be Hurtful. …
- Decreases Face-to-Face Communication Skills. …
- Conveys Inauthentic Expression of Feelings. …
- Diminishes Understanding and Thoughtfulness. …
- Causes Face-to-Face Interactions to Feel Disconnected. …
- Facilitates Laziness.
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses,
it’s simply too small of a sample
. … Buyers report spending 20–40% more money on brands that have interacted with them on social media.
The foundation for good social media research is asking the
right questions
. If you start with a bad question, you’ll receive a bad answer. Start by forgetting any concerns about how you are going to conduct the research. Focus on the problems and questions you need to answer, without thinking about the methodology.
By 2030, we’ll see
search’s grip slip further
on product research and social media’s influence grow, especially among mobile-first consumers and emerging markets. Facebook predicts that by 2020, 80% of smartphone users are projected to be using a mobile messaging app.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat
.
- Facebook.
- Twitter.
- Instagram.
- LinkedIn.
- Snapchat.
- Pinterest.
Social media marketing is the
process of using social media channels to connect with consumers and spread awareness about
your business, product, or service. Businesses can use social media marketing to increase awareness, promote products and sales, share useful content, and drive website traffic.
