Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM)
seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior
. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
How does elaboration likelihood model work?
The Elaboration Likelihood Model
attempts to explain how attitudes are shaped, formed, and reinforced by persuasive arguments
. The basic idea is that when someone is presented with information, some level of “elaboration” occurs. … They’ll pay more attention and scrutinize the quality and strength of the argument.
What is elaboration likelihood model of persuasion ELM?
The elaboration likelihood model of persuasion (ELM) is essentially
a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication
, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What is the elaboration likelihood model ELM and what are its implications for marketing communications strategy?
The Elaboration Likelihood Model (ELM) is
designed to discover how it’s possible that there are differences in persuasion
. The model also shows these differences affect people’s attitudes. Elaboration in this model therefore refers to the cognitive action that occurs when analysing a persuasive argument.
What is ELM model of advertising?
The ELM (
Elaboration Likelihood Model
) is a popular way of looking at how customers are persuaded by type of appeal. The ELM appeals are a great way of looking at how you might want to make your advertising media choices.
What are the two main routes of persuasion in the Elm called?
The ELM proposes two major routes to persuasion:
the central route and the peripheral route
.
Which route of persuasion is most effective?
The central route to persuasion
works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
What are the two routes of persuasion?
According to the elaboration likelihood model
What is the elaboration likelihood model in advertising?
The Elaboration Likelihood Model (ELM)
explains how persuasion message works in changing the attitude of reader or viewer
. It is very much important for corporations and advertisement agencies, in designing their market strategies and understanding the attitudes of peoples.
What is biased elaboration?
the
tendency to generate a particular valence of evaluative responses preferentially when elaborating attitude
-relevant information.
What is Elm consumer behavior?
The Take Away. Cacioppo and Petty’s Elaboration Likelihood Model
What is elaboration likelihood model example?
For example,
imagine you’re reading about a proposed soda tax in your city
. If you’re a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What does Elm stand for in speech?
Introduction. The
Elaboration Likelihood Model
What is persuasion with example?
Persuasion is something meant to get you to do or believe something. … Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good
salespeople use persuasion to get people to buy things
, just as children use persuasion to get permission to do certain things.
What is a good example of central route persuasion?
While watching television,
a person who is interested in cars sees a car advertisement
. Though the person has a car, the person gets influenced by the features shown of a new model of car.
What are the four elements of persuasion?
- The source is the place of origin of a message i.e., a person who sends a communication,
- the receiveris the person at whom the message is aimed at or sent,
- the message is the information that is being transmitted by the source,
