How Popular Are Sports Drinks?

by | Last updated on January 24, 2024

, , , ,
  • Consumption share of sports beverages in the U.S. 2.8% ...
  • Per capita consumption of sports in the U.S. 5.11 gal. ...
  • U.S. consumers who purchase ready-to-drink (RTD) sports shakes 1-2 times a year in the U.S. 36% ...
  • Americans who consume energy drinks before, during or after sports for muscular endurance. 49%

What sports drink is most popular?

Gatorade dominates the U.S. sports drink category, holding a 72.1% market share of retail sales, according to Euromonitor. Coke's Powerade falls in a distant second, with a 16.1% share.

What is the demand for sports drinks?

Rising demand for these drinks among athletes and individuals engaged in intense physical activities majorly drives the market. The U.S. sports drink market is expected to witness significant growth and expand at a CAGR of 7.8% over the forecast period.

What percentage of people drink Gatorade?

This statistic shows the share of Americans who drank Gatorade in the past 4 weeks in 2018, by age. In that year, 59.05 percent of respondents aged 18 to 29 years stated that they drank Gatorade within 4 weeks.

Why are sports drinks popular?

Electrolytes and carbohydrates help athletes refuel and rehydrate . This is what makes sports drinks popular. Electrolytes help regulate the body's fluid balance while the carbs provide energy. Gatorade claims their product hydrates better than water because of these additional ingredients.

Which is better for you Gatorade or Powerade?

Neither has any fat or protein. However, Gatorade contains 10 more calories and slightly more sodium than Powerade per serving. On the other hand, Powerade packs more micronutrients, including magnesium, niacin, and vitamins B6 and B12, which play important roles in your body.

What age group drinks the most sports drinks?

National data for the U.S. show increases in sports and energy drink consumption over the past decade with the largest increases among young adults ages 20–34 .

Is Gatorade bad for your kidneys?

When the body has excess sodium that the kidneys must absorb and process, the body expels calcium. This calcium, in turn, leads to kidney stones and damages the kidneys. Drinking excess sports drinks like Gatorade increases the likelihood of this happening.

Does Gatorade actually hydrate you?

Gatorade, because of its electrolyte content, helps to restore the lost electrolytes and keep a person hydrated, during intense activity. It can also replace electrolytes, during times of illness, such as stomach viruses.

Are sports drinks better than water?

Research has shown that the flavor of sports drinks causes athletes to drink more than if they were consuming water alone ( 22 , 23 ). As a result, drinks that taste better may be beneficial for increasing fluid consumption in those possibly at risk of dehydration.

Are sports drinks better than soda?

“For most kids, there is no reason for them to have sports drinks,” Story said. “It's not going to increase their physical performance. It's not a healthy drink.” Story says a 20-ounce sports drink may have fewer calories than a soda , but it has more sugar and more sodium — and no nutritional value.

Do sports drinks improve performance?

Anita Bean, nutritionist and author of The Runner's Cookbook, says: “ Sports drinks can increase your stamina and performance if you are exercising at a high intensity for longer than 60-90 minutes .

What are the disadvantages of Powerade?

  • It's loaded with sugar. ...
  • It can lead to weight gain. ...
  • There's a lot of sodium in there, too! ...
  • Powerade has sneaky serving sizes. ...
  • Drinking too many electrolytes can have negative effects. ...
  • It also can lead to consuming excessive amounts of magnesium.

Is Powerade owned by Gatorade?

Type Sports drink Introduced 1988 Website powerade.com

Who sells more Powerade or Gatorade?

Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020).

Sophia Kim
Author
Sophia Kim
Sophia Kim is a food writer with a passion for cooking and entertaining. She has worked in various restaurants and catering companies, and has written for several food publications. Sophia's expertise in cooking and entertaining will help you create memorable meals and events.