What Is An Example Of Brand Extension? A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and
What Are Line Extensions More Common Than New Products? Line extensions. The development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs. Line extensions are more common than new products because they are a less expensive, lower-risk alternative for increasing
What Are Branding Strategies In Marketing? A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers. What are the 5 branding strategies? Company Name Branding. Well-known brands leverage the popularity of their own company