What Is The Product Mix Of Coca Cola? Coca-Cola deals in juices, soft drinks, and mineral water and hence the product mix of Coca-Cola is three products wide. Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell
What Are Line Extensions More Common Than New Products? Line extensions. The development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs. Line extensions are more common than new products because they are a less expensive, lower-risk alternative for increasing
What Consists Of All The Product Lines And Items That A Brand Offers? The product mix of a company is generally defined as the complete set of all products a business offers to a market. The product mix (sometimes called “product assortment”) is made up of both product lines and individual products. What is a
What Is The Difference Between Product Width And Depth? The width is all about the number of different product lines the company carries. … The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line. What is product