brand management

What Is Brand Manager Responsibilities?

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What Is Brand Manager Responsibilities? Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. What are the requirements for a

What Is Included In A Brand Audit?

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What Is Included In A Brand Audit? Internal branding — your brand values, mission and company culture. External branding — your business logo, print and online advertising and marketing materials, public relations, website, social media presence, email marketing and content marketing. What are the characteristics of brand audit? A brand audit is a deep dive