consumer buying

What Two Items Are Characteristic Of The Organizational Buying Process As Compared To The Consumer Buying Process Quizlet?

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What Two Items Are Characteristic Of The Organizational Buying Process As Compared To The Consumer Buying Process Quizlet? What two items are characteristic of the organizational buying process as compared to the consumer buying process? -Postpurchase evaluation behavior is more informal. –Supplier capability becomes more important. -Information search is usually not necessary. How do organizational

What Are The Key Behavioral Influences On Consumer Behavior?

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What Are The Key Behavioral Influences On Consumer Behavior? Psychological (motivation, perception, learning, beliefs and attitudes) Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept) Social (reference groups, family, roles and status) Cultural (culture, subculture, social class system). What are the 4 factors that influence consumer behavior? In general, there are