dissonant beliefs

How Is It Possible That People Often Have Inconsistent Automatic And Deliberate Attitudes But Are Unaware Of It?

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How Is It Possible That People Often Have Inconsistent Automatic And Deliberate Attitudes But Are Unaware Of It? People often have inconsistent automatic and deliberate attitudes but do not realize it. How is this possible? People are consciously aware only of their deliberate attitudes. The Implicit Association Test (“IAT”) works by measuring the speed with

How Consumer Can Reduce The Cognitive Dissonance?

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How Consumer Can Reduce The Cognitive Dissonance? There are three key strategies to reduce or minimize cognitive dissonance: • Focus on more supportive beliefs that outweigh the dissonant belief or behavior. Reduce the importance of the conflicting belief. Change the conflicting belief so that it is consistent with other beliefs or behaviors. What do you