early adopter

Which Adopter Group Is More Likely To Buy A New Product Only After A Majority Have Tried It?

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Which Adopter Group Is More Likely To Buy A New Product Only After A Majority Have Tried It? Late majority are skeptical. They adopt an innovation only after a majority of people have tried it. This group comprises another 34% of the total market. This group sees even more risk in new products than do

Which Adopter Has The Greatest Degree Of Opinion Leadership?

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Which Adopter Has The Greatest Degree Of Opinion Leadership? People in the early adopter category seem to have the greatest degree of opinion leadership in most social systems. They provide advice and information sought by other adopters about an innovation. Which adopter has the greatest degree of opinion in the innovation adoption lifecycle? Rogers identified