What Are The Advantages Of Focus Group Discussion?

What Are The Advantages Of Focus Group Discussion? Clarify and test pre-conceived notions and findings. Understand met and unmet needs. Hear customer feedback in their own words and voices. Uncover ideas and issues that initially may nay not have been considered – but are important to the customer. Discover the decision making process. What is

What Is The Ideal Number Of Participants For FGD?

What Is The Ideal Number Of Participants For FGD? FGD sessions need to be prepared carefully through identifying the main objective(s) of the meeting, developing key questions, developing an agenda, and planning how to record the session. The next step is to identify and invite suitable discussion participants; the ideal number is between six and

How Do You Analyse Data From Focus Groups?

How Do You Analyse Data From Focus Groups? Focus group data can be analyzed via constant comparison analysis, especially when there are multiple focus groups within the same study, which, as noted previously, allows the focus group researcher to assess saturation in general and across-group saturation in particular. What data do you get from a