guestology

What Is Guest Perception?

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What Is Guest Perception? Customer perception definition: “Marketing concept that encompasses a customer’s impression, awareness, or consciousness about a company or its offerings.” Customer collects information about a product and interprets the information to make a meaningful image about a particular product. What is perception in hospitality? Let’s face it, in the Hospitality industry you

What Is Guest Logy?

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What Is Guest Logy? Guestology is a term originated by Bruce Laval of The Walt Disney it means that all the organization’s employees must treat customers like guests and manage the organization from the guest’s point of view “GPOV”. What is the difference between Guestology and Guestologist? Examples of guestology include: beepers at restaurants for