individual products

What Consists Of All The Product Lines And Items That A Brand Offers?

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What Consists Of All The Product Lines And Items That A Brand Offers? The product mix of a company is generally defined as the complete set of all products a business offers to a market. The product mix (sometimes called “product assortment”) is made up of both product lines and individual products. What is a

What Is It Called When Marketers Brand An Entire Group Of Products?

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What Is It Called When Marketers Brand An Entire Group Of Products? Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. All products use the same means of identification and lack additional brand names or symbols