What Is The Difference Between Product Advertising And Institutional Advertising Quizlet?
What Is The Difference Between Product Advertising And Institutional Advertising Quizlet? Product advertisements- focus on selling a good or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder. … Institutional advertisements- designed to build goodwill or an image for an organization rather than promote a specific good