What Is Meant By Mass Customization And Why Is This So Beneficial? Mass customization carries the benefits of high product sales associated with mass production, and by offering a foundation product and giving customers a range of models or the option to add features of their choice, increases customer satisfaction and gives a business increased
What Is Mass Customization In Marketing? Mass customization is the process of delivering market goods and services that are modified to satisfy a specific customer’s needs. … Other names for mass customization include made-to-order or built-to-order. What does customization mean in marketing? Customization refers in the context of international marketing to a country-tailored product strategy
What Is The Relationship Between Mass Customization And Rapid Product Development? RPD is a holistic organisational concept that describes a rapid development process achieved mainly by combining and integrating innovative prototyping technologies as well as modern CSCW tools into the R&D process. … to develop innovative products by optimizing the factors time, costs and quality.