persuasive influence

Who Created Social Judgement Theory?

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Who Created Social Judgement Theory? Social Judgment/Involvement Theory. This theory of attitude change, developed by Muzafer Sherif When was social Judgement theory created? Sherif and Carl I. Hovland, Sherif created the theory in 1961 as a means to understand the process by which communicators categorize and develop attitudes toward information. The theory has its base

What Is The Elaboration Likelihood Model Of Persuasion?

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What Is The Elaboration Likelihood Model Of Persuasion? The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …