Why Does The RFM Rubric Present The Three Key Measures Recency Frequency And Monetary Value In That Order 1 Point?
Why Does The RFM Rubric Present The Three Key Measures Recency Frequency And Monetary Value In That Order 1 Point? Why does the RFM rubric present the three key measures recency frequency and monetary value in that order 1 point? Explanation: since Response rates tend to be highest among groups of customers with low values