strategic orientation

What Is Ethnocentrism In Management?

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What Is Ethnocentrism In Management? Definition: The Ethnocentric Approach is one of the methods of international recruitment wherein, the HR recruits the right person for the right job for the international businesses, on the basis of the skills required and the willingness of the candidate to mix with the organization’s culture. What is ethnocentric attitude

What Is EPRG Framework In International Marketing?

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What Is EPRG Framework In International Marketing? EPRG stand for Ethnocentric, Polycentric, Regiocentric, and Geocentric. It is a framework created by Howard V Perlmuter and Wind and Douglas in 1969. It is designed to be used in an internationalization process of businesses and mainly addresses how companies view international management orientations. What are the four