Understanding Audience Background, Attitudes, and Beliefs
Public speakers must look at who their audience is, their background, attitudes, and beliefs.
What are the 3 types of audience analysis?
Audience analysis is categorized into three types:
demographic, psychographic and situational analysis
. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What are at least 3 characteristics should you consider when analyzing an audience?
- Socio-demographic characteristics such as sex, age, language and religion.
- Geographic characteristics like where the audience lives and how that might impact behavior.
- Psychographic characteristics such as needs, hopes, concerns and aspirations.
How does a speaker consider their audience?
Demographics. The demographic factors of an audience include
age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership
, and countless other categories. Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.
What are the 3 types of audiences?
Three categories of audience are the
“lay” audience, the “managerial” audience, and the “experts
.” The “lay” audience has no special or expert knowledge.
What are the 5 types of audiences?
What are the five types of Audiences?
Pedestrian, passive, selected, concerted, and organized audience
. A group that is required to sit together and listen to a speaker.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What audience values should you consider?
Audience analysis includes consideration of demographic informationInformation about the audience’s
gender, age range, marital status, ethnicity
, socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in …
What are three ways to adapt your message to your audience?
- Identify ALL possible audiences. …
- Analyze the discourse community. …
- Identify the audience’s expectations, needs and wants, and structure your message to satisfy these in specific ways. …
- Revise ALL documents for the following:
How can a speaker understand an unfamiliar audience?
- 1) Contact the Person Who Hired You. When you don’t know your audience, your first step should be to speak with someone who does. …
- 2) Conduct Preliminary Research on the Attendee List. …
- 3) Remember Your Own Message. …
- 4) Remember Those Benefits. …
- 5) Use Stories.
How can a speaker make sure the listeners are paying attention?
- 10 Ways Great Speakers Capture People’s Attention. First you must grab your listeners’ attention–then you need to hold it. …
- Start with the unexpected. Start with a bang, not a whimper. …
- Make it about them. …
- Keep it concrete at the start. …
- Keep it moving. …
- Get to the point. …
- Arouse emotion. …
- Keep it interactive.
How do I understand my audience?
- Review any current data and analytics.
- Look to previous successes among your audience.
- Create buyer personas.
- Conduct surveys.
- Keep an eye on your competitors.
- Monitor audience feedback, comments, and engagements.
- Experiment with content and updates to your products and services.
How can you find out about the audience?
- Do your research in advance. …
- Look at your competitors. …
- Create a customer persona. …
- Get to know your clients personally. …
- Monitor reader comments and engagements. …
- Witness external social habits. …
- Conduct surveys.
How does audience analysis help the speaker?
Analyzing your audience will help you
discover information that you can use to build common ground between you and the members of your audience
. … This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.
What are the most important characteristics of an informed audience member?
Characteristics of a good Audience. Patient and attentive : Audience
should always be patient while
the performance is going on and should show interest towards it. They should also be attentive while listening or viewing of the performance so that they are able to enjoy and get the true picture of the performance.
How do you know the audience of public speaking?
- Research in Advance. Prior to the meeting or event, speak to the organizer or sponsor of the meeting and find out the level of knowledge the audience has on the topic for discussion. …
- Greet Them at the Door. …
- Call and Response Technique. …
- Be Familiar with the Room Layout.
