Demographic Analysis involves
age, gender, culture, ethnicity, race, religion, and educational level
. Aristotle noted more than 2,000 years ago that few things affect a person’s outlook more than his or her age.
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis:
(1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis
, and (5) the topic interest and prior knowledge analysis.
What is audience demographic analysis?
Demographic analysis addresses
who your audience is in terms of age, race, religion, education, income, occupation and group affiliation
. Psychographic analysis explores an audience’s attitudes toward the speaker and topic.
How many types of audience analysis are there?
Three Types
of Audience Analysis.
What are the six components of demographic audience analysis?
The demographic factors of an audience include
age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories
. Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What is an audience analysis example?
For example, a
beverage company may view the entire population of a nation as their target market for a popular product
but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
How is audience analysis done?
An audience analysis is a
process used to identify and understand the priority and influencing audiences for a
SBCC strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation.
What audience values should you consider?
Audience analysis includes consideration of demographic informationInformation about the audience’s
gender, age range, marital status, ethnicity
, socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in …
What are the characteristics of a target audience?
These include
gender, age, income level, race, education, religion, marital status, and geographic location
. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors to determine target markets.
What are the 3 types of audiences?
Three categories of audience are the
“lay” audience, the “managerial” audience, and the “experts
.” The “lay” audience has no special or expert knowledge.
Which is the best descriptions of demographics?
Demographic information examples include:
age, race, ethnicity, gender, marital status, income, education, and employment
. You can easily and effectively collect these types of information with survey questions.
Why is audience analysis important before an essay?
An audience analysis is a tool that
allows the technical writer to gain a more complete perspective of who the audience is and what their goals, interests, and needs are
. Completing an audience analysis is the first step in document preparation, and without it, you can’t effectively plan the document or start writing.
What is a target audience analysis?
Target audience analysis involves
describing your audience in terms of a variety of demographics
, including age and gender, as well as income, education, and location, or psychographics like interests and opinions. Analyzing your target audience provides valuable insights for most business functions.
How does audience analysis help the speaker?
Analyzing your audience will help you
discover information that you can use to build common ground between you and the members of your audience
. … This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.
Which audience will most willingly listen to your speech?
What did Aristotle say is the most important appeal?
Voluntary audience
: A voluntary audience is willingly assembled to listen to a given message. As a rule, these audiences are much easier to address because they are interested in hearing the speech at hand.
