A product description is the marketing copy that explains what a product is and why it’s worth purchasing . The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
How do you create a product description?
- Define Your Target Audience. ...
- Outline the Product’s Benefits. ...
- Tell a Compelling Story. ...
- Capture the Brand’s Tone And Voice. ...
- Use Words to Convey Emotion In Product Description Writing. ...
- Use Bullet Points to Improve Readability. ...
- Optimize for SEO.
What is included in a product description?
What are Product Descriptions? A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site . These product details can be one sentence, a short paragraph or bulleted.
How do you write a description?
- Cut out obvious descriptions. ...
- Use surprising words. ...
- Remember sensory details. ...
- Make use of figurative language. ...
- Think about who is doing the describing. ...
- Be wary of over-description. ...
- Read good examples of descriptive writing.
Why do you need product description?
Why is having the best product description important? Product descriptions enhance the customer experience by making your site look professional and helping you sell your product . ... Product descriptions can also help you stand out from competitors by telling customers what your product has that others don’t!
What is an example of description?
The definition of a description is a statement that gives details about someone or something. An example of description is a story about the places visited on a family trip . noun.
How do you write an attractive product description?
- Answer important questions before writing. ...
- Know your audience. ...
- Focus on benefits and features. ...
- Use storytelling. ...
- Make it easy to read – Use bullet points. ...
- Think about SEO – optimize with keywords (add point about product reviews) ...
- Use photos and video.
How do you write a good shop description?
- Simple rules for writing better product descriptions:
- Use product descriptions to answer customer questions.
- Always include plenty of product detail.
- Tell a story to differentiate your store from big businesses.
- Write good product descriptions that are easy to read quickly.
How do you write a Tshirt description?
Is there a unique story behind why the shirt was made? Include it. Describe all the details about the product as if you made it with your bare hands and you are excited about all the features. Let the customer know how great they will feel when they use your product.
How do you start a description?
Begin with a hook first line .
The first line could start in scene with a strong description of an event, place, object, or person. You could also describe the first time you experienced an event, place, object, or person. Take the reader straight into the experience so they feel immersed and engaged.
What is a good sentence for description?
He gave a very vivid and often shocking account /description of his time in prison. 10. Police have issued a description of the man who was aged between fifty and sixty. 11.
What makes a good description?
1. Good descriptive writing includes many vivid sensory details that paint a picture and appeals to all of the reader’s senses of sight, hearing, touch, smell and taste when appropriate. Descriptive writing may also paint pictures of the feelings the person, place or thing invokes in the writer.
Why is product unique important?
Being able to provide customized products will improve your brand awareness . People would much rather have something unique rather than a product that is flooding the market and has many different sellers. Entrepreneurs’ business has poor customer loyalty.
How do you write a property description?
- Describe the property accurately. ...
- Choose adjectives wisely. ...
- Avoid red flag words. ...
- Include words that add value. ...
- Highlight unique features. ...
- Take notice of punctuation. ...
- Leave out super basic info. ...
- Use great photos.
How do you make a product unique?
- Fill an obvious need with SIMPLE criteria.
- Make sure the value is obvious.
- Offer something unique.
- Enter the market with a good product name.
What are 2 types of description?
Two Types of Description: Objective and Impressionistic .
