A whitepaper is
a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution
. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology.
What does a white paper include?
White papers are a source of valuable technical content for your audience that can position you as an expert in a specific field. … White papers may also include
how-to guides, visual diagrams
, and even mathematical formulas about a relevant industry issue, product feature, or technical subject.
How do you write a white paper strategy?
- Have a topic people will want to read. …
- Be descriptive and professional. …
- Set up a great intro. …
- Emphasize the value you will create. …
- Organize your draft. …
- Write first, edit second. …
- Proofread. …
- Follow up with how you can help.
Are white papers effective?
White papers remain a
highly influential, effective tool for generating leads
and helping customers make the decision to buy. Don't underestimate the value of clearly written, concise yet rich in technological detail, white papers.
Why do they call it a white paper?
A white paper is
an authoritative report or guide that often addresses issues and how to solve them
. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
Is white paper one or two words?
White paper is more widely used
and it has strong documentation to back it up. At the end of the day, white paper is the safer choice. You won't be wrong for choosing to use the space-separated version. When it comes down to it, whitepaper is an acceptable preference at best, while white paper is the standard.
What is a white paper example?
A white paper is
an in-depth report or guide about a specific topic and the problems that surround it
. … The term “white papers” originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.
How is a white paper different from a research paper?
A white paper may not contain a sales pitch, but its carefully crafted message is intended to guide the reader to a specific decision:
Investment in the product being described
. For a scientific journal article, the goal is to add to the body of knowledge in a meaningful way.
How does an e book differ from a white paper?
White papers are written for experts at a higher subject level expertise level. … Ebooks
are written for non-experts at a low or no subject level expertise level
.
How long should I white paper be?
Today's typical white paper is
six to eight pages long
, a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.
Is the white paper dead?
While some experts have said that
the white paper is dying or declining
, the Content Marketing Institute's founder, Joe Pulizzi, put it best in a 2016 interview: “In manufacturing and technology specifically, white papers are still a staple on the business side.
Where can I find white papers?
| Source Acceptable? Notes | Trade magazines Yes Best published in the last five years | Websites Sometimes Make sure they're credible | White papers from other organizations Yes The more recognized the source, the better |
|---|
Is a white paper law?
White papers are
policy documents produced by the Government that set out their proposals for future legislation
. White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.
What is regular white paper called?
The standard office copy paper weight is most commonly called “
20 lb. bond”
. Standard office copy paper weighs approximately 10.0 lbs per 1000 sheets. Office copy paper is the cheapest blank white paper you can buy.
What is a white paper called?
A white paper (sometimes referred to as
a white book
) is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.
Should white paper be Capitalised?
APStylebook on Twitter: “AP Style tip: It's white paper, two words, lowercase,
when used to refer to a special report
…. “
