The elaboration likelihood model of persuasion (ELM) is essentially
a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication
, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What does the elaboration likelihood model say?
Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks
to explain how people process stimuli and how attitudes they develop from this influence their behavior
. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
What is an example of the elaboration likelihood model?
For example,
imagine you’re reading about a proposed soda tax in your city
. If you’re a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What does the elaboration likelihood model teach us?
The Elaboration Likelihood Model
attempts to explain how attitudes are shaped, formed, and reinforced by persuasive arguments
. The basic idea is that when someone is presented with information, some level of “elaboration” occurs. … They’ll pay more attention and scrutinize the quality and strength of the argument.
What are the main arguments of elaboration likelihood model?
The model aims
to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change
. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
What is biased elaboration?
the
tendency to generate a particular valence of evaluative responses preferentially when elaborating attitude
-relevant information.
What are the two routes of persuasion?
This proposes two major routes to persuasion:
the Central Route and the Peripheral Route
.
What is elaboration likelihood model in psychology?
elaboration-likelihood model (ELM)
a theory of persuasion postulating that attitude change occurs on a continuum of elaboration
and thus, under certain conditions, may be a result of relatively extensive or relatively little scrutiny of attitude-relevant information.
Which route of persuasion is more effective?
The central route to
persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
What is message elaboration?
Message elaboration is
the extent to which people think consciously about a message
[34]. For self-persuasive media messages this is important, because in order to persuade, some elaboration is required to generate arguments.
Is elaboration likelihood model a theory?
The elaboration likelihood model of persuasion (ELM) is essentially
a theory about the thinking processes that might occur when
we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What is the persuasion theory?
Persuasion Theory is
a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers
.
What are the three major issues to consider when constructing a message under the central route to influence?
- Message Characteristics.
- Source Characteristics.
- Context Effects.
What are the different models of persuasion?
The four theories we discuss in this chapter include
social judgment theory, the elaboration likelihood model (ELM), cognitive dissonance, and the narrative paradigm
. Consider your personal and professional network.
What is the elaboration likelihood model quizlet?
based on the idea that attitudes are important because attitudes guide decisions and other behaviors
. While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: central and peripheral.
What is the peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues
rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
