A well-designed brochure serves as a perfect introduction to your business . Accurately distributed, brochures can expand your company’s visibility. Brochures are great marketing tools when reaching out to new customers. Brochures can provide positive press about your company.
What is important in a brochure?
A well designed brochure highlights the objectives, values and purpose of a company in credible manner . The message on the brochure should be concise, clear and crisp so that customers can easily understand your business and products.
What is brochure and its purpose?
A brochure is an informative paper document for advertising , which can be folded into a template, pamphlet, or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products, or services and inform potential customers or members of the public of the benefits.
What are the features of a brochure?
- They introduce. Chances are your reader has never heard of you, or your company, or your products or services, or how any of this stands out from your competitors. ...
- They inform. ...
- They persuade. ...
- They are complete. ...
- They are consistent.
What is a good brochure?
A brochure should be clear, attractive, and brief . Before starting the design process, consider: Grab attention. If the brochure is in a rack among many, it has to stand out.
What is the purpose of trifold brochure?
Tri-fold brochures are largely used when you want to display a variety of information , such as restaurant menus, cleaning services, travel guides, or a list of offerings from a company. The unique three-panel design lets you pack a lot of information into a limited amount of space, so you can maximize every copy.
How does a brochure work?
Promotional brochures come in many sizes and can be folded many different ways, the most common being the tri-fold brochure. This fold creates three equal sections by folding the sides over the middle. Most tri-folds bend the right side first and then the left so that when opened, the brochure reads from left to right.
What are the types of brochure?
- Half-Fold. This type of brochure is often compared to booklets. ...
- Tri-Fold. In this case, the name is self-explanatory. ...
- Z-Fold. The form of this brochure looks like a zig-zag. ...
- Gate-Fold. ...
- Double Gate Fold. ...
- Double Parallel Fold. ...
- Accordion Fold. ...
- Roll Fold.
What makes a brochure attractive?
- Determine your purpose. As with all planning, the very first step is to identify your brochure’s objectives. ...
- Know your brochure folds. ...
- Review your copy. ...
- Choose your fonts. ...
- Know your paper stock and coating. ...
- Use high resolution photos. ...
- Include a call-to-action.
How do you prepare a brochure?
- Understand your customer. ...
- Plan your brochure for AIDA. ...
- Don’t put a picture of your building on the cover of the sales brochure. ...
- Do use images that are important to your customer. ...
- Sell, don’t tell. ...
- Use headlines and graphics your audience cares about.
What are the qualities of a good travel brochure?
Your brochure should focus on one specific objective. If you are announcing new offerings, make sure the brochure explains them and their benefits. A brochure that is intended to describe a travel product should be detailed and provide plenty of pictures and descriptions .
What are the main textual features of a brochure?
Text Features: The parts of printed items that help the reader find and learn information easily: print features, organizational aids, graphic aids, and pictures/illustrations .
What is a brochure for students?
Brochures have a single focus that may include information about an event or organization, sell a product, or solicit support for a point of view or course of action. In the context of the geography classroom, the latter is the most likely purpose for students to create a brochure.
What are three benefits of a patient education brochure?
- Reason #1: Improve Doctor-Patient Communication Leading to Greater Compliance. ...
- Reason #2: Save Valuable Office Time for You and Your Staff with More Effective Communication. ...
- Reason #3: Help Satisfy Meaningful Use Requirements.
What is inside the brochure?
Don’t ignore the basics when creating a brochure; it should include standard information , such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
What should be on a trifold brochure?
Think of the natural order of a trifold brochure. Keep it easy for your customers to read by offering small amounts of information on the front cover and small inside panel . Use the inside three panels for your product descriptions and services. Avoid placing important information on the far right inside panel.
