RPD is a
holistic organisational concept
that describes a rapid development process achieved mainly by combining and integrating innovative prototyping technologies as well as modern CSCW tools into the R&D process. … to develop innovative products by optimizing the factors time, costs and quality.
What is an example of mass customization?
The customer may decide to purchase products that are in line with their time horizon, future goals, or risk tolerance. Another example of mass customization is in
the clothing industry
, where apparel firms use computer-controlled machines to cut fabrics that match individual body measurements.
What is rapid product development?
RPD is a
holistic organisational concept
that describes a rapid development process achieved mainly by combining and integrating innovative prototyping technologies as well as modern CSCW tools into the R&D process. … to develop innovative products by optimizing the factors time, costs and quality.
What is mass customization strategy?
Mass customization is
a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production
. Other names for mass customization include made-to-order or built-to-order.
Mass customization benefits companies by
ensuring cost advantages obtained due to their scale of operation
, with cost per unit of output decreasing with increasing scale. Companies can produce in mass while keeping costs low. Indeed, costs related to customization operations must be considered but can be optimized.
What do you mean by product development?
Product development is
the complete process of delivering a new product or improving an existing one for customers
. The customers can be external or internal within a company. And it can support many different types of products from software to hardware, to consumer goods and services.
Which can be used for rapid prototyping?
- Stereolithography (SLA) or Vat Photopolymerization. …
- Selective Laser Sintering (SLS) …
- Fused Deposition Modelling (FDM) or Material Jetting. …
- Selective Laser Melting (SLM) or Powder Bed Fusion. …
- Laminated Object Manufacturing (LOM) or Sheet Lamination.
Do the mass customization in automobile is possible?
Increasingly automotive manufacturers are aiming for mass customisation
, providing such a variety of products that nearly everyone can find what they want. … Manufacturers are experimenting with models of the assembly and supply chain as a cost-effective solution for customised manufacturing is yet to emerge.
What are the advantages and disadvantages of mass customization?
- Higher customer retention since products have options and are tailored to personal tastes.
- Fewer unfinished goods need to be stored, reducing overhead costs.
- Quick, efficient production process from start to finish.
- A higher price point for customized products, which means higher profits.
What are examples of mass production?
- canned goods.
- over-the-counter drugs.
- household appliances.
Why is it so difficult to achieve mass customization?
It requires
a highly flexible production technology
. Developing such technologies can be expensive and time-consuming. Some processes, moreover, are more flexible and easier to digitize than others.
What is customization explain with an example?
What is customization? Customization is done by the user.
Users are asked to identify their preferences and they are then shown things that they prefer
. For example, when customers sign up for Netflix, the service asks users to select a few shows they like and then displays a list of options based on those choices.
What is the difference between Personalisation and mass Customisation?
Therefore, it can be stated that Mass Personalization represents
customer oriented organizations better
, those which focus to customer data, behavioral analysis and results application, communication flow management, while Mass Customization is more related to product driven and oriented organizations and product, …
Why is mass customization important?
Mass customization is a
useful marketing solution for acquiring and retaining consumers and building long term relationships with them
. As consumers and retailers co-create new products, consumers gain an opportunity to purchase more favorable products, and their willingness to pay extra costs increases.
What is the importance of customization in creating value?
Customization is a
great business strategy because it makes customers happier
; and happy customers are repeat customers! In retail, Deloitte found that 1 out of every 5 customers is willing to pay 20% more for a personalized or exclusive product.
What are the advantages of customization?
- Generate more sales. …
- Increase the profit margin. …
- Stand out from the competition. …
- No need for higher inventory costs. …
- Better customer insight. …
- Increase customer loyalty. …
- Power the online business.
