When A Receiver Can Be Motivated To Seek Some Type Of Relationship With The Source Of A Message And Thus Adopts Similar Beliefs Attitudes Preferences Or Behavior It Is Known As?
When A Receiver Can Be Motivated To Seek Some Type Of Relationship With The Source Of A Message And Thus Adopts Similar Beliefs Attitudes Preferences Or Behavior It Is Known As? Source attractiveness leads to persuasion through a process of identification, whereby the receiver is motivated to seek some type of relationship with the source