What Two Items Are Characteristic Of The Organizational Buying Process As Compared To The Consumer Buying Process Quizlet?
What Two Items Are Characteristic Of The Organizational Buying Process As Compared To The Consumer Buying Process Quizlet? What two items are characteristic of the organizational buying process as compared to the consumer buying process? -Postpurchase evaluation behavior is more informal. –Supplier capability becomes more important. -Information search is usually not necessary. How do organizational