peripheral route

What Is Peripheral Route Advertisement?

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What Is Peripheral Route Advertisement? Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. What is an example of peripheral route? Instead of focusing

What Is The Difference Between Central Route Persuasion And Peripheral Route Persuasion?

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What Is The Difference Between Central Route Persuasion And Peripheral Route Persuasion? There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions. What is peripheral route persuasion? the process by