The cognitive component
of an attitude is a person’s mental image, understanding, and interpretation of a product. The affective part of an attitude is the part most directly related to making the actual purchase.
Which component of an attitude refers to a persons mental images understanding and interpretation of a product?
The cognitive component
of an attitude: A) contains the feelings or emotions a person has about an object, person, or idea. B) refers to a person’s mental images, understanding, and interpretations of an object, person, or idea. C) is an individual’s intentions, actions, or behavior.
Which component of an attitude refers to a persons mental images?
Cognitive component
The cognitive component of attitudes refers to the beliefs, thoughts, and attributes that we would associate with an object. Many times a person’s attitude might be based on the negative and positive attributes they associate with an object.
When a person does an search for product information and already has sufficient information the next step of the purchase decision process will be to?
When a person does an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:
A. make the purchase decision
.
What is an attitude quizlet?
Attitude refers to
the emotional reactions or feelings an individual has towards an object, person, group, event or issue
. A judgment with a positive/negative response. Behavioural component. An attitude is experienced through actions. Cognitive component.
Which component of an attitude contains the feelings or emotions a person has about a product group of answer choices?
The affective component
contains the feelings or emotions a person has about the object, topic, or idea.
Which component of an attitude contains the feelings or emotions?
Affective component
is the emotional or feeling segment of an attitude. It is related to the statement which affects another person. It deals with feelings or emotions that are brought to the surface about something, such as fear or hate.
Is the knowing component of attitudes?
The knowledge aspect of
attitude strength
covers how much a person knows about the attitude object. People are generally more knowledgeable about topics that interest them and are likely to hold strong attitudes (positive or negative) as a consequence.
What are the main components of attitudes?
Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components:
an affective component (feelings), a behavioral component (the effect of the attitude on behavior)
, and a cognitive component (belief and knowledge) (Rosenberg & Hovland, 1960).
What are the 4 types of attitude?
- Positive Attitude: This is one type of attitude in organizational behaviour. …
- Negative Attitude: A negative attitude is something that every person should avoid. …
- Neutral Attitude: …
- Sikken Attitude:
What are the 5 stages of consumer buying process?
- Problem Identification:
- Information Search:
- Evaluation of Alternatives:
- Purchase Decision:
- Post-purchase Decisions:
What are the three important buying principles?
In this section, you’ll learn about three basic buying princi- ples that can help you and all consumers achieve this goal. They are:
(1) gathering information; (2) using advertising wisely; and (3) comparison shopping.
What are the three 3 steps in the buying process?
Made up of three stages—
Awareness, Consideration and Decision
—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their purchase before they ever contact you.
What three things form a person’s attitude quizlet?
an attitude is composed of three elements:
Cognition (facts), Affect (feeling), and conation (behavioral intention)
. The first part of the tricomponent attribute model that consists of a person’s knowledge and perceptions. These are acquired through direct experience and information from outside sources.
What are the three components of attitudes quizlet?
The three components to an attitude is
the cognitive component, affective component, and behavioral component
.
Why do we have attitudes quizlet?
-Why attitudes are important? Researchers have found that attitudes serve several important functions: such as enabling us to
judge quickly
and without much thought whether something we first encounter is good or bad, helpful or hurtful, and to be sought or avoided.
