Unlike the direct technique of Persuasion,
Self-persuasion
is indirect and entails placing people in situations where they are motivated to persuade themselves to change.
What is peripheral persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues
rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
Which type of persuasion approach involves encouraging a person to agree to a small favor or to buy a small item only to later request a larger favor or purchase of a larger item?
Using the foot-in-the-door technique,
the persuader
gets a person to agree to bestow a small favor or to buy a small item, only to later request a larger favor or purchase of a bigger item.
What is central route persuasion?
the
process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude
-relevant information.
What is classic route persuasion?
The central route to persuasion
uses facts and information to persuade potential consumers
. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What are the 5 persuasive techniques?
- Establish trust and develop credibility.
- Understand the reader’s purpose and align your own.
- Pay attention to language.
- Consider tone.
- Use rhetoric and repetition.
What are the four methods of persuasion?
The Four Modes of Persuasion:
Ethos, Pathos, Logos, & Kairos
.
What is a good example of peripheral route persuasion?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example,
a listener may decide to agree with a message
because the source appears to be an expert, or is attractive.
What is an example of peripheral route?
Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular
athlete advertise athletic shoes
is a common method used to encourage young adults to purchase the shoes.
What are examples of peripheral cues?
An example of a peripheral cue could be
the perceived credibility or the attractivenes of the source
. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.
What are the two routes of persuasion?
This proposes two major routes to persuasion:
the Central Route and the Peripheral Route
.
How do you use central route persuasion?
One method is through a central route to persuasion. In order for this form of persuasion to work, the
person receiving the message must be motivated to listen to the message and be able to think about and comprehend the message
.
Why is the central route of persuasion more effective?
The central route to persuasion works best when the target of persuasion, or
the audience, is analytical and willing to engage in processing of the information
. … This method of persuasion may promote positivity toward the message or product, but it typically results in less permanent attitude or behavior change.
What are models of persuasion?
The dual process models of persuasion explain how attitude change happens by linking persuasion to social cognition. … The two most prominent dual process models are the
elaboration likelihood model and the heuristic systematic model
.
What are the different models of persuasion?
The four theories we discuss in this chapter include
social judgment theory, the elaboration likelihood model (ELM), cognitive dissonance, and the narrative paradigm
.
Which method of persuasion is the most effective?
One-sided
is more effective if the listener already agrees with the speaker’s argument. Two-sided works best if the listener initially disagreed. If the audience is exposed to opposing views, best to use two-sided. Other things being equal, information presented first usually has the most influence.
