central route

What Does The Central Route To Persuasion Emphasize?

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What Does The Central Route To Persuasion Emphasize? The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car’s safety features and fuel economy. Why is central route persuasion important? Central

What Is The Difference Between Central Route Persuasion And Peripheral Route Persuasion?

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What Is The Difference Between Central Route Persuasion And Peripheral Route Persuasion? There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions. What is peripheral route persuasion? the process by