What Year And How Did Wheaties Begin To Advertise Its Cereal?
What Year And How Did Wheaties Begin To Advertise Its Cereal? Where Wheaties Got Its Start. (Courtesy of General Mills) In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio broadcasts of the Minneapolis Millers, a minor